Social Media Ethics Part 1
Social media has had a dramatic impact on the way that businesses present themselves online and interact with their customers. It is important for businesses
TikTok for business
TikTok is a video sharing app. People upload and share videos, often in real time. It is the latest social media platform to have broken
Twitter update for business
Twitter has been one of the key online marketing tools for more than a decade, but its popularity with both businesses and users has been
Managing Abandoned Carts
Abandoned carts are a challenge for ecommerce sites. Learn more here.
Essentials of Filter Bubbles
Filter bubble is a term that has been used frequently over the last few years, usually in relation to political events. Read more here. How
Social Listening from Siri to Alexa
Smart speakers and voice assistants such as Siri and Alexa can be very useful., but what are the ethical dangers?
Discover the Language of Emojis for business
Emojis can make messages more eye-catching, emotional and engaging, but they are a language in themselves. Discover more about emojiis.
Live Chat Essentials that you need to know
Live chat is increasingly popular for businesses of all sizes. This is part 1 of a two-part article on live chat.
Live Chat Tools
Live chat enables instant customer service to talk to your website visitors.
Best Practice in Online Communities
Online communities can be valuable for your business. A good community can provide support to your customers, generate insights into what they want, and create
Pop Up Adverts
Pop up ads can be intrusive and irritating, but there can still be times when a pop up is the best way to catch
Digital Tools to Detect Fake Traffic Part 2
Fake traffic and social media profiles are causing problems for businesses around
Benefits of Working with Influencers
Influencer marketing can be a great way to build up your brand on
The Darker Side of Instagram Automation Tools
The Darker Side of Instagram Automation Tools is a growing issue as
Email Campaign Programs Part 2
Email is an effective way of staying in touch in the Western
Social Media Engagement Rates
Social Media Engagement Rates have become a critical metric. But what does
Digital Marketing in China Part 2
Read our second post in this series, Digital Marketing in China Part
8 Competitor Monitoring and Analysis Tools
Looking for competitor analysis tools? This post identifies 8 Competitor Monitoring and
Digital Tools to Detect Fake Traffic Part 1
Digital Tools to Detect Fake Traffic are now essential with ad fraud
Facebook Changes
The largest Western social media platform Facebook is making changes to address privacy issues and fake news. Facebook has made a lot of headlines
Instagram scheduling tools
Using Instagram and need help managing all those posts? There are a range of scheduling tools designed for Instagram that we review here. If
Google’s Latest Changes
More than 40,000 Google searches are performed every second and it’s critical to understand the latest changes and what these mean for your business. Google
Digital Marketing in China Part 1
Digital Marketing in China centres around a mobile first approach and the social media platforms often function as an all in one marketing system.
Instagram Tools for Engagement Marketing
Instagram has become the go-to social media platform and one of the challenges is how it can lead to customer and potential customer engagement.
Email Campaign Programs: Which Platform is Best for Your Business?
Learn more about email campaign programs and discover which platform is best for your business. Email remains one of the key strands of digital marketing,
Influencer marketing campaign fails
Influencer marketing is now a common concept for many companies. Getting admired people to use your products and let people know via their social media
Firms Quitting Social Media in UK
Big brands leaving social media in the UK, honest departure or publicity stunt? Cosmetics brand Lush announced earlier this year the apparently shocking decision that
How to gain reviews online
Online reviews have an impact on the buying process. We trust the words of strangers more than companies. Gone are the days when everything written
Social Media Ethics Part 1
Social media has had a dramatic impact on the way that businesses present themselves online and interact with their customers. It is important for businesses
TikTok for business
TikTok is a video sharing app. People upload and share videos, often in real time. It is the latest social media platform to have broken
Twitter update for business
Twitter has been one of the key online marketing tools for more than a decade, but its popularity with both businesses and users has been
Managing Abandoned Carts
Abandoned carts are a challenge for ecommerce sites. Learn more here.
Essentials of Filter Bubbles
Filter bubble is a term that has been used frequently over the last few years, usually in relation to political events. Read more here. How
Social Listening from Siri to Alexa
Smart speakers and voice assistants such as Siri and Alexa can be very useful., but what are the ethical dangers?
Discover the Language of Emojis for business
Emojis can make messages more eye-catching, emotional and engaging, but they are a language in themselves. Discover more about emojiis.
Live Chat Essentials that you need to know
Live chat is increasingly popular for businesses of all sizes. This is part 1 of a two-part article on live chat.
Live Chat Tools
Live chat enables instant customer service to talk to your website visitors.
Best Practice in Online Communities
Online communities can be valuable for your business. A good community can provide support to your customers, generate insights into what they want, and create
Pop Up Adverts
Pop up ads can be intrusive and irritating, but there can still be times when a pop up is the best way to catch
Digital Tools to Detect Fake Traffic Part 2
Fake traffic and social media profiles are causing problems for businesses around
Benefits of Working with Influencers
Influencer marketing can be a great way to build up your brand on
The Darker Side of Instagram Automation Tools
The Darker Side of Instagram Automation Tools is a growing issue as
Email Campaign Programs Part 2
Email is an effective way of staying in touch in the Western
Social Media Engagement Rates
Social Media Engagement Rates have become a critical metric. But what does
Digital Marketing in China Part 2
Read our second post in this series, Digital Marketing in China Part
8 Competitor Monitoring and Analysis Tools
Looking for competitor analysis tools? This post identifies 8 Competitor Monitoring and
Digital Tools to Detect Fake Traffic Part 1
Digital Tools to Detect Fake Traffic are now essential with ad fraud
Facebook Changes
The largest Western social media platform Facebook is making changes to address privacy issues and fake news. Facebook has made a lot of headlines
Instagram scheduling tools
Using Instagram and need help managing all those posts? There are a range of scheduling tools designed for Instagram that we review here. If
Google’s Latest Changes
More than 40,000 Google searches are performed every second and it’s critical to understand the latest changes and what these mean for your business. Google
Digital Marketing in China Part 1
Digital Marketing in China centres around a mobile first approach and the social media platforms often function as an all in one marketing system.
Instagram Tools for Engagement Marketing
Instagram has become the go-to social media platform and one of the challenges is how it can lead to customer and potential customer engagement.
Email Campaign Programs: Which Platform is Best for Your Business?
Learn more about email campaign programs and discover which platform is best for your business. Email remains one of the key strands of digital marketing,
Influencer marketing campaign fails
Influencer marketing is now a common concept for many companies. Getting admired people to use your products and let people know via their social media
Firms Quitting Social Media in UK
Big brands leaving social media in the UK, honest departure or publicity stunt? Cosmetics brand Lush announced earlier this year the apparently shocking decision that
How to gain reviews online
Online reviews have an impact on the buying process. We trust the words of strangers more than companies. Gone are the days when everything written