The growth of voice as a marketing platform
With 151 million smart speakers sold globally last year and 40 million sold in Q1 of 2021 research findings show.
Supermarket Social Media Part 2
Supermarkets in the UK are using social media to convey brand values, provide product information and share behind the scenes stories. Social media is playing
10 game-changing products that failed
You often hear about market successes where companies launch new products that fly off the shelves, but this isn’t always the case… R&D specialists, RIFT
Twitter Ads for business
Running a Twitter account isn’t the only way to promote your business on the social network. You can also use Twitter Ads to catch the
TikTok – does it work for business?
TikTok is the latest social media platform to have broken into the mainstream. It initially attracted large numbers of young users but has recently
Supermarket Social Media Part 1
Social media plays an important role in both online marketing and customer service for a wide range of businesses. Supermarkets have sometimes struggled to
Social Media Ethics Part 1
Social media has had a dramatic impact on the way that businesses present themselves online and interact with their customers. It is important for businesses
TikTok for business
TikTok is a video sharing app. People upload and share videos, often in real time. It is the latest social media platform to have broken
Twitter update for business
Twitter has been one of the key online marketing tools for more than a decade, but its popularity with both businesses and users has been
Managing Abandoned Carts
Abandoned carts are a challenge for ecommerce sites. Learn more here.
Essentials of Filter Bubbles
Filter bubble is a term that has been used frequently over the last few years, usually in relation to political events. Read more here. How
Social Listening from Siri to Alexa
Smart speakers and voice assistants such as Siri and Alexa can be very useful., but what are the ethical dangers?
Discover the Language of Emojis for business
Emojis can make messages more eye-catching, emotional and engaging, but they are a language in themselves. Discover more about emojiis.
Live Chat Essentials that you need to know
Live chat is increasingly popular for businesses of all sizes. This is part 1 of a two-part article on live chat.
Live Chat Tools
Live chat enables instant customer service to talk to your website visitors.
Best Practice in Online Communities
Online communities can be valuable for your business. A good community can provide support to your customers, generate insights into what they want, and create
Pop Up Adverts
Pop up ads can be intrusive and irritating, but there can still be times when a pop up is the best way to catch
Digital Tools to Detect Fake Traffic Part 2
Fake traffic and social media profiles are causing problems for businesses around
Benefits of Working with Influencers
Influencer marketing can be a great way to build up your brand on
The Darker Side of Instagram Automation Tools
The Darker Side of Instagram Automation Tools is a growing issue as
Email Campaign Programs Part 2
Email is an effective way of staying in touch in the Western
Social Media Engagement Rates
Social Media Engagement Rates have become a critical metric. But what does
Digital Marketing in China Part 2
Read our second post in this series, Digital Marketing in China Part
8 Competitor Monitoring and Analysis Tools
Looking for competitor analysis tools? This post identifies 8 Competitor Monitoring and
Digital Tools to Detect Fake Traffic Part 1
Digital Tools to Detect Fake Traffic are now essential with ad fraud
Facebook Changes
The largest Western social media platform Facebook is making changes to address privacy issues and fake news. Facebook has made a lot of headlines
Instagram scheduling tools
Using Instagram and need help managing all those posts? There are a range of scheduling tools designed for Instagram that we review here. If
Google’s Latest Changes
More than 40,000 Google searches are performed every second and it’s critical to understand the latest changes and what these mean for your business. Google
The growth of voice as a marketing platform
With 151 million smart speakers sold globally last year and 40 million sold in Q1 of 2021 research findings show.
Supermarket Social Media Part 2
Supermarkets in the UK are using social media to convey brand values, provide product information and share behind the scenes stories. Social media is playing
10 game-changing products that failed
You often hear about market successes where companies launch new products that fly off the shelves, but this isn’t always the case… R&D specialists, RIFT
Twitter Ads for business
Running a Twitter account isn’t the only way to promote your business on the social network. You can also use Twitter Ads to catch the
TikTok – does it work for business?
TikTok is the latest social media platform to have broken into the mainstream. It initially attracted large numbers of young users but has recently
Supermarket Social Media Part 1
Social media plays an important role in both online marketing and customer service for a wide range of businesses. Supermarkets have sometimes struggled to
Social Media Ethics Part 1
Social media has had a dramatic impact on the way that businesses present themselves online and interact with their customers. It is important for businesses
TikTok for business
TikTok is a video sharing app. People upload and share videos, often in real time. It is the latest social media platform to have broken
Twitter update for business
Twitter has been one of the key online marketing tools for more than a decade, but its popularity with both businesses and users has been
Managing Abandoned Carts
Abandoned carts are a challenge for ecommerce sites. Learn more here.
Essentials of Filter Bubbles
Filter bubble is a term that has been used frequently over the last few years, usually in relation to political events. Read more here. How
Social Listening from Siri to Alexa
Smart speakers and voice assistants such as Siri and Alexa can be very useful., but what are the ethical dangers?
Discover the Language of Emojis for business
Emojis can make messages more eye-catching, emotional and engaging, but they are a language in themselves. Discover more about emojiis.
Live Chat Essentials that you need to know
Live chat is increasingly popular for businesses of all sizes. This is part 1 of a two-part article on live chat.
Live Chat Tools
Live chat enables instant customer service to talk to your website visitors.
Best Practice in Online Communities
Online communities can be valuable for your business. A good community can provide support to your customers, generate insights into what they want, and create
Pop Up Adverts
Pop up ads can be intrusive and irritating, but there can still be times when a pop up is the best way to catch
Digital Tools to Detect Fake Traffic Part 2
Fake traffic and social media profiles are causing problems for businesses around
Benefits of Working with Influencers
Influencer marketing can be a great way to build up your brand on
The Darker Side of Instagram Automation Tools
The Darker Side of Instagram Automation Tools is a growing issue as
Email Campaign Programs Part 2
Email is an effective way of staying in touch in the Western
Social Media Engagement Rates
Social Media Engagement Rates have become a critical metric. But what does
Digital Marketing in China Part 2
Read our second post in this series, Digital Marketing in China Part
8 Competitor Monitoring and Analysis Tools
Looking for competitor analysis tools? This post identifies 8 Competitor Monitoring and
Digital Tools to Detect Fake Traffic Part 1
Digital Tools to Detect Fake Traffic are now essential with ad fraud
Facebook Changes
The largest Western social media platform Facebook is making changes to address privacy issues and fake news. Facebook has made a lot of headlines
Instagram scheduling tools
Using Instagram and need help managing all those posts? There are a range of scheduling tools designed for Instagram that we review here. If
Google’s Latest Changes
More than 40,000 Google searches are performed every second and it’s critical to understand the latest changes and what these mean for your business. Google