Discover specialist social media platforms. Mainstream social media include Facebook, Instagram and Twitter and we are seeing several specialist social media platforms gain some traction. Specialist

Courtesy of AUDI AG The greatest change in the digital business world is virtual reality (VR). Digital transformation has changed everything and for budding and

Discover how to gain subscribers on Snap. Snapchat, now known as Snap, has 150 million subscribers, mainly younger people (Generation C – the ‘C’ is

Here’s how social media is being used as a customer service platform. Unhappy with a company? No response? Social media is often used as a

Augmented reality and how this will translate into benefits for business Background to Augmented Reality Augmented Reality starting gaining attention in Google in 2009 and

Online giveaways and competitions, are they worth it? Sometimes you open up Twitter and all you can see are retweeted online giveaways and competitions. Your

Is blogging beneficial for business? Blogs are everywhere these days. With the latest fashion and lifestyle bloggers snapping up incredible deals and sponsorships, blogging has

Why a Content Audit Should be an Essential Part of Your Marketing Strategy The cornerstone of any content marketing strategy should be a regular content

Presentations from the #HeadzUpBusiness Social Media conference. Tweeting for Business from University of Derby 20 ways to use LinkedIn for business from University of Derby

Understand online marketing metrics. Marketing metrics and where traffic comes from are issues that are becoming part of a marketer’s everyday job, yet there are

The majority of customers are now using multiple platforms. From mobile to tablets, watches to desktops, if your business is focused on capturing the millennial

  Discover how to grow followers on Instagram. In a world before social media, budding entrepreneurs could focus on word of mouth and other micro

Infographics convey complex B2B messages in moments. How did infographics start? Infographics pre-date the internet by a significant amount, having been used by even Florence

Read more about online deal marketplaces and how they work. Many businesses use online deal marketplaces to promote their business and to increase their customer

Read more about Snapchat ad options. Advertising with Snapchat is becoming more popular with sponsored lens options and geofilters. Discover what these are with some

Top 3 reasons Airbnb has been so successful. Airbnb is an online platform allowing people to rent their living space to visitors. It follows many

How to use podcasts for business. Podcasts are a useful online marketing tool for business. Podcasts are a cost-effective addition to the digital marketing mix

Discover short-form content. Short-form content uses concise wording to quickly convey a message to readers and tends to be less than 1000 words in length.

Read about Twitter chat for business. 3 Ways to use Twitter chat as a useful business tool Having a social media presence is now commonplace