
What is a Net Promoter Score, and Why Does it Matter to Your Business?
Read more about your Net Promoter Score and why it matters to your business. Your net promoter score (NPS) is a big deal for your

Five great examples of geofenced-based marketing
Discover more about geofencing based marketing which enables traditional retailers to connect with the digital consumer, tracking locations and providing offers to enhance the customer

Gamification of online job applications
Applying for a graduate job online? Read more to understand how gamification is playing its part. Gone are the days of sending in

Four key questions to consider for successful digital transformation
For successful digital transformation, there are four key questions to consider. The team from Arthur D. Little have shared their insights in this post. Digitalization

Review of 4 top podcast platforms
In this article we review the 4 top podcast platforms, identifying the strengths and weaknesses of each. Podcasting is a media form that has

How to Build a Consistent Blog
How to build a consistent blog that gains regular visitors can be a challenge. This post looks at 5 steps to building your blog, with

What makes one influencer stand out from the rest?
It’s an interesting question – what makes one influencer stand out from the rest? If you have ever been curious as to why digital marketing

Poor customer service results in customers leaving
Unloved customers vote with their feet. Research amongst 2,000+ customers reveals nearly half of UK consumers ditched a business last year following poor customer

Customer Engagement for B2B Companies
Customer Engagement isn’t just for B2C and B2C companies need to consider methods of customer retention and engagement. Find out more about customer engagement strategies.

How to Respond to Consumer Complaints on Social Media
Tips on how to respond to complaints on social media and manage unhappy customers to ensure the comments don’t spiral out of control.

Customer Engagement for Charities
Charities need to engage and retain customers to encourage repeat donations. Discover examples of best practice in customer engagement for charities. For brands

How to Make Your WordPress Blog a Success
Learn how to make your wordpress blog a success and ensure that it is sustainable with tips on understanding scheduling and publishing content. Starting a

How B2C Companies are Winning at Customer Engagement
Read examples of how B2C companies are winning at customer engagement from initial acquisition to engagement. Customer acquisition is a vital part of a successful

The Most Desired Airlines In the World
To understand the effect of marketing, the reputation of the airline and the country of origin may have on the desirability people may have to

How to Start a WordPress Blog
Learn How to Start a WordPress Blog with the main steps and the differences between the WordPress.com versus WordPress.org. Running a blog can be

A Guide to Email A/B Testing
A/B testing (AKA split testing) is a highly effective way of testing variables against one another to find out which version of something is more

Building a Customer Journey Map
When a customer makes a purchase, they do so as a result of a multi-stage journey that can start months—or even years—earlier. The customer journey

Crowdfunding in the UK
Crowdfunding can be an excellent way of generating start-up funds, or funding a new product, but there’s much more to it than just having an

Content Marketing 101
Most businesses and organisations content marketing is an increasingly important part of an overall marketing strategy. But what exactly is it, and how do you

Big Data in Business and Beyond
All businesses collect, organise, and use data on a day-to-day basis. And over time, the amount of data that businesses work with has grown so

Successful Mobile Campaigns in 2018
The UK mobile ad spend continues to grow, and as more brand and businesses turn to mobile marketing, the quality and success of mobile campaigns is

How Micro-Influencers are Making a Big Splash
In influencer marketing, the focus is less on the product and more on the people who use it. It’s a way of leveraging social

Your Digital Self: How to Present Yourself Online
If you’re like most people, you probably think that marketing is something you don’t need to worry about. If it’s not part of your job

SEO Tips for Getting Ahead In Google in 2018
Good search engine optimisation practices never stay the same from one year to the next. If you haven’t updated your SEO practices this year, chances

Mobile Marketing & Mobile App Fails of 2018
Mobile is a highly personal form of advertising, so it feels particularly intrusive and annoying when the advertising is badly targeted or poorly conceived. Bad

How Virtual Learning Is Reshaping Employee Training and Development
Virtual learning is a useful alternative way of upskilling employees. Virtual learning systems have been used in universities for years with systems such as Blackboard

Emerging Technology: What’s Around the Corner?
The rate at which technology is advancing is astounding, sometimes even overwhelmingly so. https://www.devonhealthandwellbeing.org.uk/buy-viagra-sildenafil-online-uk/. The future is coming, and it’s coming at a rapid rate.

Tips for Getting the Most Out of Your Online Surveys
Surveys can be a great way to learn more about your audience and what they want from your business. There are several factors involved from

Hashtags – all you need to know
What are hashtags and how can you use them? Does the concept of hashtags leave you feeling slightly confused? Are you trying to use hashtags

Facebook – the world’s largest advertiser?
Facebook’s success is based on continued growth in advertising revenue. Is Facebook the world’s largest advertiser? It’s in the top list and for

What is a Net Promoter Score, and Why Does it Matter to Your Business?
Read more about your Net Promoter Score and why it matters to your business. Your net promoter score (NPS) is a big deal for your

Five great examples of geofenced-based marketing
Discover more about geofencing based marketing which enables traditional retailers to connect with the digital consumer, tracking locations and providing offers to enhance the customer

Gamification of online job applications
Applying for a graduate job online? Read more to understand how gamification is playing its part. Gone are the days of sending in

Four key questions to consider for successful digital transformation
For successful digital transformation, there are four key questions to consider. The team from Arthur D. Little have shared their insights in this post. Digitalization

Review of 4 top podcast platforms
In this article we review the 4 top podcast platforms, identifying the strengths and weaknesses of each. Podcasting is a media form that has

How to Build a Consistent Blog
How to build a consistent blog that gains regular visitors can be a challenge. This post looks at 5 steps to building your blog, with

What makes one influencer stand out from the rest?
It’s an interesting question – what makes one influencer stand out from the rest? If you have ever been curious as to why digital marketing

Poor customer service results in customers leaving
Unloved customers vote with their feet. Research amongst 2,000+ customers reveals nearly half of UK consumers ditched a business last year following poor customer

Customer Engagement for B2B Companies
Customer Engagement isn’t just for B2C and B2C companies need to consider methods of customer retention and engagement. Find out more about customer engagement strategies.

How to Respond to Consumer Complaints on Social Media
Tips on how to respond to complaints on social media and manage unhappy customers to ensure the comments don’t spiral out of control.

Customer Engagement for Charities
Charities need to engage and retain customers to encourage repeat donations. Discover examples of best practice in customer engagement for charities. For brands

How to Make Your WordPress Blog a Success
Learn how to make your wordpress blog a success and ensure that it is sustainable with tips on understanding scheduling and publishing content. Starting a

How B2C Companies are Winning at Customer Engagement
Read examples of how B2C companies are winning at customer engagement from initial acquisition to engagement. Customer acquisition is a vital part of a successful

The Most Desired Airlines In the World
To understand the effect of marketing, the reputation of the airline and the country of origin may have on the desirability people may have to

How to Start a WordPress Blog
Learn How to Start a WordPress Blog with the main steps and the differences between the WordPress.com versus WordPress.org. Running a blog can be

A Guide to Email A/B Testing
A/B testing (AKA split testing) is a highly effective way of testing variables against one another to find out which version of something is more

Building a Customer Journey Map
When a customer makes a purchase, they do so as a result of a multi-stage journey that can start months—or even years—earlier. The customer journey

Crowdfunding in the UK
Crowdfunding can be an excellent way of generating start-up funds, or funding a new product, but there’s much more to it than just having an

Content Marketing 101
Most businesses and organisations content marketing is an increasingly important part of an overall marketing strategy. But what exactly is it, and how do you

Big Data in Business and Beyond
All businesses collect, organise, and use data on a day-to-day basis. And over time, the amount of data that businesses work with has grown so

Successful Mobile Campaigns in 2018
The UK mobile ad spend continues to grow, and as more brand and businesses turn to mobile marketing, the quality and success of mobile campaigns is

How Micro-Influencers are Making a Big Splash
In influencer marketing, the focus is less on the product and more on the people who use it. It’s a way of leveraging social

Your Digital Self: How to Present Yourself Online
If you’re like most people, you probably think that marketing is something you don’t need to worry about. If it’s not part of your job

SEO Tips for Getting Ahead In Google in 2018
Good search engine optimisation practices never stay the same from one year to the next. If you haven’t updated your SEO practices this year, chances

Mobile Marketing & Mobile App Fails of 2018
Mobile is a highly personal form of advertising, so it feels particularly intrusive and annoying when the advertising is badly targeted or poorly conceived. Bad

How Virtual Learning Is Reshaping Employee Training and Development
Virtual learning is a useful alternative way of upskilling employees. Virtual learning systems have been used in universities for years with systems such as Blackboard

Emerging Technology: What’s Around the Corner?
The rate at which technology is advancing is astounding, sometimes even overwhelmingly so. https://www.devonhealthandwellbeing.org.uk/buy-viagra-sildenafil-online-uk/. The future is coming, and it’s coming at a rapid rate.

Tips for Getting the Most Out of Your Online Surveys
Surveys can be a great way to learn more about your audience and what they want from your business. There are several factors involved from

Hashtags – all you need to know
What are hashtags and how can you use them? Does the concept of hashtags leave you feeling slightly confused? Are you trying to use hashtags

Facebook – the world’s largest advertiser?
Facebook’s success is based on continued growth in advertising revenue. Is Facebook the world’s largest advertiser? It’s in the top list and for