Digital Marketing in China Part 1
Digital Marketing in China centres around a mobile first approach and the social media platforms often function as an all in one marketing system.
Instagram Tools for Engagement Marketing
Instagram has become the go-to social media platform and one of the challenges is how it can lead to customer and potential customer engagement.
Email Campaign Programs: Which Platform is Best for Your Business?
Learn more about email campaign programs and discover which platform is best for your business. Email remains one of the key strands of digital marketing,
Influencer marketing campaign fails
Influencer marketing is now a common concept for many companies. Getting admired people to use your products and let people know via their social media
Firms Quitting Social Media in UK
Big brands leaving social media in the UK, honest departure or publicity stunt? Cosmetics brand Lush announced earlier this year the apparently shocking decision that
How to gain reviews online
Online reviews have an impact on the buying process. We trust the words of strangers more than companies. Gone are the days when everything written
How to select influencers
Influencers are opinion leaders that can generate product engagement and sales via social media for brands. In our social media driven marketplace many companies
Smaller boutique online shopping sites
Beyond Amazon and eBay there are smaller boutique online shopping sites used by many online shoppers. For several years eBay and Amazon have dominated
Background to Quora
Quora is a form of social media network sharing questions and answers. Quora has been around in concept since 2009 and can be described as
Factors in the return on customer experience
A recent survey from PWC has identified six key factors for improving the concept of return on experience. These are all areas that
Wikipedia – background and how it works
Wikipedia started as an online encyclopaedia site that could be edited by teachers and professors and has become the world’s largest online example of user
The growth of online reviews
We live in age where providing a review is an automatic process. Rather than keeping our opinions to ourselves, we share our thoughts
The Digital Consumer’s Buying Process
As of 2019, just over half the world has access to the internet: close to 4 billion people. Once people get internet access, they’re highly
The Online Shopping Sites that are Bigger than Amazon
Amazon may appear to be the biggest online shopping site, in China, the online shopping is dominated by Alibaba, Taobao and Tmall. In the early
Why Online Conversions Aren’t All the Same
A conversion can be much more than a sale! This term is actually much broader, and a conversion can happen at any point along the
The major online shopping sites
Read about the major online shopping sites, how they work, the advantages and disadvantages of the sites. It’s hard to believe that some people
China’s Biggest Social Media Networks
WeChat and Weibo are China’s Biggest Social Media Hits, actually they are becoming the world’s biggest social media networks. Over 2.3 billion people—32% of the
Why growing businesses should not ignore Visual Search
Read why growing businesses should not ignore visual search. Have you ever tried to explain an image or concept, but find that you couldn’t come
The Online Customer Journey
A customer journey involves the steps a customer takes to complete a conversion. Conversions
Voice Search and Smart Speakers are Changing how People Search
Read how voice search and smart speakers are changing how people search. In 2016, when Google introduced its Google Home smart speaker, CEO Sundar
Applying Agile and Scrum Software Development Concepts to Marketing
Agile and Scrum are terms that are most often used in software development, but recently there’s been some interest in applying these concepts in the
How Micro-Moments can Win You New Customers
Learn more about micro moments and how Google enables advertisers to granulate the micro steps in a purchase process. The onslaught of digital information
The Dark Side of the Selfie
Selfies or self-portraits with a mobile phone have become ubiquitous, but there is a dark side too. It’s an understatement of gargantuan proportions
New year – New marketing job?
January is one of the key months for job searching. Companies often place new jobs online at this time of year and candidates have made
How to Promote Your Online Content
Having created great content, discover free and paid options to promote your online content and share more widely. Ways to promote your online
The Amazon Influencer Program: What’s it All About?
Learn more about the Amazon Influencer Program, an affiliate-style program is designed for social media influencers, who can earn income by promoting qualifying Amazon
How to get 1 million followers on Instagram
Want to know how to get 1 million followers on Instagram? Read more! Instagram is the current big thing: influencers of all sizes
What is a challenger bank and why are they different?
Challenger banks have emerged online, what are challenger banks and why are they different? Technology is a key factor in disrupting markets and digital
What Content Marketing Metrics Should You Be Using?
Find out what content marketing metrics should you use that both support your content goals and can produce actionable data. How do you know
What You Need to Know About the Emergence of On-Demand Apps
On-demand apps are a growing sector in the mobile developer economy as customers find greater convenience with instant responses. This article was provided by Catherine
Digital Marketing in China Part 1
Digital Marketing in China centres around a mobile first approach and the social media platforms often function as an all in one marketing system.
Instagram Tools for Engagement Marketing
Instagram has become the go-to social media platform and one of the challenges is how it can lead to customer and potential customer engagement.
Email Campaign Programs: Which Platform is Best for Your Business?
Learn more about email campaign programs and discover which platform is best for your business. Email remains one of the key strands of digital marketing,
Influencer marketing campaign fails
Influencer marketing is now a common concept for many companies. Getting admired people to use your products and let people know via their social media
Firms Quitting Social Media in UK
Big brands leaving social media in the UK, honest departure or publicity stunt? Cosmetics brand Lush announced earlier this year the apparently shocking decision that
How to gain reviews online
Online reviews have an impact on the buying process. We trust the words of strangers more than companies. Gone are the days when everything written
How to select influencers
Influencers are opinion leaders that can generate product engagement and sales via social media for brands. In our social media driven marketplace many companies
Smaller boutique online shopping sites
Beyond Amazon and eBay there are smaller boutique online shopping sites used by many online shoppers. For several years eBay and Amazon have dominated
Background to Quora
Quora is a form of social media network sharing questions and answers. Quora has been around in concept since 2009 and can be described as
Factors in the return on customer experience
A recent survey from PWC has identified six key factors for improving the concept of return on experience. These are all areas that
Wikipedia – background and how it works
Wikipedia started as an online encyclopaedia site that could be edited by teachers and professors and has become the world’s largest online example of user
The growth of online reviews
We live in age where providing a review is an automatic process. Rather than keeping our opinions to ourselves, we share our thoughts
The Digital Consumer’s Buying Process
As of 2019, just over half the world has access to the internet: close to 4 billion people. Once people get internet access, they’re highly
The Online Shopping Sites that are Bigger than Amazon
Amazon may appear to be the biggest online shopping site, in China, the online shopping is dominated by Alibaba, Taobao and Tmall. In the early
Why Online Conversions Aren’t All the Same
A conversion can be much more than a sale! This term is actually much broader, and a conversion can happen at any point along the
The major online shopping sites
Read about the major online shopping sites, how they work, the advantages and disadvantages of the sites. It’s hard to believe that some people
China’s Biggest Social Media Networks
WeChat and Weibo are China’s Biggest Social Media Hits, actually they are becoming the world’s biggest social media networks. Over 2.3 billion people—32% of the
Why growing businesses should not ignore Visual Search
Read why growing businesses should not ignore visual search. Have you ever tried to explain an image or concept, but find that you couldn’t come
The Online Customer Journey
A customer journey involves the steps a customer takes to complete a conversion. Conversions
Voice Search and Smart Speakers are Changing how People Search
Read how voice search and smart speakers are changing how people search. In 2016, when Google introduced its Google Home smart speaker, CEO Sundar
Applying Agile and Scrum Software Development Concepts to Marketing
Agile and Scrum are terms that are most often used in software development, but recently there’s been some interest in applying these concepts in the
How Micro-Moments can Win You New Customers
Learn more about micro moments and how Google enables advertisers to granulate the micro steps in a purchase process. The onslaught of digital information
The Dark Side of the Selfie
Selfies or self-portraits with a mobile phone have become ubiquitous, but there is a dark side too. It’s an understatement of gargantuan proportions
New year – New marketing job?
January is one of the key months for job searching. Companies often place new jobs online at this time of year and candidates have made
How to Promote Your Online Content
Having created great content, discover free and paid options to promote your online content and share more widely. Ways to promote your online
The Amazon Influencer Program: What’s it All About?
Learn more about the Amazon Influencer Program, an affiliate-style program is designed for social media influencers, who can earn income by promoting qualifying Amazon
How to get 1 million followers on Instagram
Want to know how to get 1 million followers on Instagram? Read more! Instagram is the current big thing: influencers of all sizes
What is a challenger bank and why are they different?
Challenger banks have emerged online, what are challenger banks and why are they different? Technology is a key factor in disrupting markets and digital
What Content Marketing Metrics Should You Be Using?
Find out what content marketing metrics should you use that both support your content goals and can produce actionable data. How do you know
What You Need to Know About the Emergence of On-Demand Apps
On-demand apps are a growing sector in the mobile developer economy as customers find greater convenience with instant responses. This article was provided by Catherine