We’re looking at launching a new B2B service. Any tips?
Before a big launch, it is a good idea to pilot the service with a few existing clients. This gives you the opportunity to
- See what they think and how it works for them
- Gain their feedback and amend if needed
- Secure positive quotes to use on your website and in any promotional literature
Pilots are a useful way to prepare for a bigger launch too. It means you have clients as soon as the service is launched which is a powerful message to communicate to any clients who are in the ‘not sure’ whether or not to buy category.