social media

Facebook Changes

  The largest Western social media platform Facebook is making changes to address privacy issues and fake news. Facebook has made a lot of headlines over the last few years and not for the reasons that they would like. The social media giant has been accused of breaching user’s privacy and failing to tackle the …

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China’s Biggest Social Media Networks

WeChat and Weibo are China’s Biggest Social Media Hits, actually they are becoming the world’s biggest social media networks. Over 2.3 billion people—32% of the entire world population—use Facebook on a regular basis. In China, however, Facebook, and many other sites, are blocked by the government. Instead, China has its own social media platforms. The …

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Twitter cards – what and how

Twitter cards deliver 43% more engagement than regular ads Have you tried Twitter ads? Their new cards claim greater engagement than regular ads. Benefits of Twitter cards Twitter claims the specific benefits of its new ad platform include: Users gain greater context They are attention grabbing And you only pay when they click the button …

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Yik Yak and the secret web

Shh it’s a secret! New social networks using traditional tools to reach new markets. It’s not hush-hush that the social media powerhouses of Twitter and Facebook, with their algorithmically fine-tuned campaign structures, can offer a number of great, tried and tested solutions to individuals and businesses looking to promote themselves online. That said, pioneering marketers …

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