Nextdoor – the antidote to Facebook local
Technology has many advantages. You can connect with friends, shop when you like and run businesses from anywhere. Nextdoor believes it’s time to connect at a local level.
The growth of voice as a marketing platform
With 151 million smart speakers sold globally last year and 40 million sold in Q1 of 2021 research findings show.
Supermarket Social Media Part 2
Supermarkets in the UK are using social media to convey brand values, provide product information and share behind the scenes stories. Social media is playing an increasingly important role for supermarkets in the UK. Part one of this review of supermarkets’ social media usage provided an overview of the approach. In this article, part two, the …
10 game-changing products that failed
You often hear about market successes where companies launch new products that fly off the shelves, but this isn’t always the case… R&D specialists, RIFT Research and Development Ltd, look at 10 innovative product offerings that were ahead of their time but peaked too early, before being resigned to the history books by some of …
Twitter Ads for business
Running a Twitter account isn’t the only way to promote your business on the social network. You can also use Twitter Ads to catch the attention of people who are using the site. Twitter provides a selection of different paid advertising options that can be used to fulfil various marketing objectives, from boosting your follower …
TikTok – does it work for business?
TikTok is the latest social media platform to have broken into the mainstream. It initially attracted large numbers of young users but has recently become a familiar name in the media and for anyone with an interest in online marketing. Brands need to be aware of new platforms such as TikTok and who is …
Supermarket Social Media Part 1
Social media plays an important role in both online marketing and customer service for a wide range of businesses. Supermarkets have sometimes struggled to attract attention and followers on these platforms as they don’t always fit in with the image that consumers want to project online. However, a shift in focus from the brand …
Social Media Ethics Part 1
Social media has had a dramatic impact on the way that businesses present themselves online and interact with their customers. It is important for businesses to be aware of the impact that their social media strategy can have on their customers and on wider society. Why Do Social Media Ethics Matter? Ethical practice is important …
TikTok for business
TikTok is a video sharing app. People upload and share videos, often in real time. It is the latest social media platform to have broken into the mainstream. It initially attracted large numbers of young users but has recently become a familiar name. Brands need to be aware of new platforms such as TikTok and …
Twitter update for business
Twitter has been one of the key online marketing tools for more than a decade, but its popularity with both businesses and users has been on the wane. People have drifted away to new social networks or decided to leave Twitter due to negative news stories about misuse of the platform. Many businesses are now …