Discover niche social networks.
If you think all activity on social networking sites takes place on Twitter, Facebook, Instagram and LinkedIn, think again. There are many other niche social networks tailored to a variety of weird and wonderful tastes. These niche social media sites can be ideal for businesses looking to target specific audiences and persona groups.
The majority of major social networks like Twitter and Facebook are becoming increasingly overcrowded and loud, and this has greatly contributed to the growth of more niche communities.
Facebook is continually decreasing the organic reach of posts, forcing businesses to rely more and more on advertising, rather than the organic reach of social media. Trying to get people’s attention on the big social media sites is becoming more challenging and these niche sites can have an impact in engaging with the right target audience.
Niche social networks contain a smaller subset of clients and their potential is considerably higher. Your digital marketing efforts on niche sites are likely to prove far more lucrative than elsewhere, especially if you can find a niche that exemplifies your ideal client. Building on our earlier article of specialist social networks, to give you an idea of what’s out there, here are examples of niche social networks to explore – all of these nice networks are based in the USA.
ActiveRain is a popular social network designed exclusively for brokers, real estate agents, inspectors, home stagers and lenders. The site was founded in 2006 and now hosts around 284,000 members, making it the largest as well as the most active social network for individuals in the real estate industry. Members can blog, network, and participate in groups.
The goal of Alignable is to easily connect local companies and promote long-term relationships between them, generating word-of-mouth referrals, as well as unlocking access to collective wisdom in local business communities. Business owners are able to join local groups, learn directly from each other and share insights.
Avvo was founded by an ambitious attorney on a mission. Devoted to helping people find the right legal help as quickly as possible, Avvo provides members with detailed information on legal issues and lawyers, enabling them to make the right choices. Members are able to rate and review the attorneys listed on the site, while lawyers can easily claim their own profile and use it for online marketing.
Yes, it’s genuine! A social network for people who love cats (there’s an alternative on for canine fans). Catster allows feline friends to share photos, exchange tips, adopts strays and general lend a helping paw Founded by cat loving journalists, it’s a popular niche social network.
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